Welcome Office Magic Clients!
The Complete Website Owner's Manual For Dentists
The Website Owner’s Manual
was created to serve as a comprehensive reference for dentists
who already market with a website or are considering getting a website.
It was written for dentists whose knowledge about websites ranges from
nothing at all to fairly knowledgeable.
| “I’m quite
aggravated that you didn’t write this book a long time ago!!!!
If I’d read this a few years back, I would have saved myself some
major grief (and money) regarding Adwords, etc.
I spent WAY too much money doing the wrong things.
Any dentist who is less than an internet website expert that has a website or is anticipating getting a website would be a total idiot not to get your book. And that’s the truth.” Dr. Rod Kurthy - founder of KoR Deep Bleaching by Evolve Technologies and private dental practice. |
This
200-page manual is fully illustrated in color on quality glossy paper.
Each section is tabbed for easy reference.
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Working in the dental marketing world for nearly
20 years has given me a unique perspective on what’s good, what isn’t,
what works and what doesn’t. Mike’s book contains information that you
will not find anywhere else. Seriously. I will put this as simply as I can: If you are a
dentist and have a website, or think you might have a website one day,
you absolutely HAVE to have Mike’s book. Applying the information Mike
gives you will not only make your website MUCH more productive, it will
also SAVE you boatloads of money. It will help you avoid the scams that
other dentists fall prey to. Mike’s book isn’t just for the novice. Even the
most sophisticated web smart person will learn a TON about using
websites to attract new patients. This book is a MUST HAVE.” |
How would you like to read this stack of books?
Besides 10 years of personal experience building, maintaining, and optimizing websites for myself, I've studied / read a LOT of books on marketing (in general), sales, leadership, business success, copywriting, and website marketing (in particular). There are over 50 books in that photo! Click here to see Mike's Reading List!
The Website Owner's Manual is a compilation and distillation of what you see in the photo above, much of which I've put into practice for the past 10 years. Yes... I've actually read all of those books!
There are more, but those are the ones I could find! So, you can read all those books and filter it down to what you really need to know. Or you can get what you NEED to know in the 200-pages of The Complete Website Owner's Manual for Dentists!
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"Gang, I don't know what else to say, but if you have a web site, you absolutely NEED this manual. I swear, I thought I had a good grasp of web knowledge. I found myself over and over again saying, "I didn't know that".
I'm also making my list of things that I need to
upgrade on my own site.
Mike, thanks for doing this for us dentists with not enough time to
decipher all the
jibba-jabba-web-sites-for-dummies-crap
that's out there." Dr. Marvin Berlin -
General Dentist in McKinney, Texas. |
The goal is not to teach you how to actually build your own site.
There are other books and courses for those rare (crazy) dentists who endeavor to build their own sites.
The Website Owner's Manual will empower you to ask the RIGHT QUESTIONS of prospective website design firms you will work with. It will also provide you the knowledge you need to determine whether you are actually getting what you thought you are paying for.
No longer will dentists have to fly blindly into website marketing and find themselves ultimately disappointed and out of a LOT of money.
|
“This
is simply the best website marketing book you could ever read!
If you don’t buy it
you will be stepping over dollars to pick up pennies.
This book could
seriously be a 100 times return on your investment.
Buy it today! Dr. Howard Farran - Founder of DentalTown.com and General Dentist in Phoenix, Arizona. |
Turn Your Website Into a Patient
Producing Machine!
There is so much great information in this manual, you will want to refer back to it from time to time to implement the next patient-producing, money-making strategy.
And,
finally, the goal of this manual is to ensure your website PRODUCES for you and
your practice.
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“It's sad to think of all the dentists whose web sites just sit there, when you make it so easy for a web illiterate to get unimaginable results. You should charge $100,000 for this stuff.” Dr. Patrick Wahl - Office Magic and Endodontics practice in Wilmington, Delaware. |
Some of what you will discover in the Website Owner's
Manual:
· What images should you NEVER have on your website if you want to attract more new patients? See page 104.
· What is one thing you can find on many websites that new patients hate? NEVER EVER do it! Read page 23.
· Not knowing one VERY simple thing about your website address (domain) could eventually cost you four to five figure amounts. Learn how to prevent it on page 191!
·
How did I get 6 out of
10 positions on the 1st page of Google for a
popular keyword?
Not just one listing... SIX!
See proof on Page 183!
But, read Chapter 8 for the whole story.
·
Discover the most
overlooked SEO (search engine optimization) pearl.
This will multiply your chances of being found in search engines
many times! Find
out on page 65!
·
Which page on your
website is visited most by new patients after your homepage? You
need to know this! Turn to page 26.
·
Learn the top 12 ways
Dentists are SCAMMED by predatory website and SEO / SEM companies.
Beware!
It’s all in Chapter 9.
·
How do you choose a
great domain name? The
critical elements of an effective domain start on page 10.
·
Prevent erroneous
and fraudulent Pay-Per-Clicks from costing you big bucks.
Online perverts can cost you money in Adwords!
No joke!
Who knew there was such a thing as dental perverts? Find out
how they can cost you big time on page 141.
·
Learn how you can determine
if you
got the SEO you’ve paid for on page 54.
·
Creating the right kind
of links is critical to getting new patient traffic to your website.
Find out what they are on pages 67 and 135.
·
Discover 14
opportunities you may be missing to tell potential new patients about your
website on Page 110.
They are cheap (some free) and easy!
· Find out why you shouldn’t depend too much on Adwords (pay-per-click ads) to drive new patient traffic to your website. It’s on page 122. Then read all of Chapter 6 to find out why it's still a good idea to use Adwords and how to implement them effectively.
“So before I bought your book, my website was for all intents and
purposes - INVISIBLE. But now??????
Dr. Chip Payet - General Dentist in Charlotte, NC. |
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“You have a winner. It is very easy to read and your natural writing style makes the reader feel like you are in the room having a conversation with them.” Dr. Mike Maroon - Founder of Academy of Comprehensive Esthetics and General Dentist in Berlin, Connecticut. |
If you want a website that does what it is supposed to do…
If
you want a steady flow of new patients from your website…
If
you want a website that KICKS BUTT by being found and is sticky enough
to keep visitors interested and calling your office…
If
you think you’re getting taken for a ride by your current website developer
losing thousands and missing opportunities to grow your practice…
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“I feel guilty paying only a few hundred dollars for this 'no BS - just the facts ma'am - let's turn your website into an cash generating machine' - kind of manual.” Dr. Curt Eastin - General Dentist - Coeur d'Alene, Idaho |
Did I mention the 100% no-risk money-back guarantee??
If you're STILL not sure, you can download a FREE preview of the Website Owner's Manual that includes the Table of Contents and the Introduction section. Click on FREE PREVIEW!
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"Now that I have your manual, I know what I need to do.
This manual is absolutely indispensable for the dentist who wants their website to not only rank
high on the search engines, but wishes to convert visitors into new
patients. Dr. Dan gives it 5 stars!" Dr. Dan Quevedo - Private Practice - Sweetwater Smiles in Longwood, Florida |
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“I just finished reading your book. For dentistry, I would list it on the NY Times Best Seller list. My kudos! Thank-you and congratulations! It's a best buy!” Dr. Tim Hale - General Dentist - Walden, New York and co-founder of Academy of Comprehensive Esthetics |
We offer a 100% no-risk
money back guarantee.
Read more about the guarantee by clicking here.
For just $347, you can have this valuable information which will turbo-charge your website making it the profitable marketing venture it should be. If you get just one new patient by implementing these concepts, you'll have paid for the Manual. But, I know you will get a return on investment FAR beyond that!
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“This book is a steal at twice the price. Taking action from suggestions in this manual has helped my site a ton. Great job, Mike!” Dr. Eric Fugate - General Dentist - Vonore, Tennessee |